ART

Art is any form of human activity as evidence or exaltation of its inventive talent and its expressive capacity. To be relevant today, we must become tightrope walkers: strong in their creative message, but open to new audiences, dialogues, for example, with the artistic scene of the new Japan. Capturing the spirit of the moment, and anticipating the wishes of its customers, is a challenge. But it is the only way to be relevant today. To be current is essential, to establish contact with the public, equally so; being able to do it without losing one’s identity is rare. On this Fuoriserie is focusing its efforts: the operation carried out in Japan, designed with the double aim of opening up to an even wider audience and at the same time reinforcing its creative message. This operation arises from the observation of the present. Fashion has been too long exclusive, focused on a few. To be incisive today we must be inclusive, talking to as many people as possible. Why Japan? There is an affinity with the philosophy of Japanese life, with that wabi- sabi that celebrates imperfect and ever- changing beauty, with the desire to translate that concept into fashion, that is, the void between two structures (East and West).